Better profitability in the forestry industry. Increased carbon sequestration. Better biodiversity. 

THE ISSUE

BILLIONs in YEARLY LOSSES


Every year 400 Million trees are planted in Sweden alone. 45% of the pine trees in the Swedish forests are severely damaged due to browsing damages by moose, roe deer and red deer. Deciduous trees are also damaged to a large extent. The yearly cost of browsing damages in Sweden alone amounts to more than 20 billion SEK, equivalent to 2 billion US dollars. The total growth loss in the Swedish forests amounts to 12 million cubic meters annually.

 

Browsing damages also affects the CO2 absorption capacity of the Swedish forests. 12 million tons each year. And Sweden's CO2 emissions amount to 44 million tons annually. A worthy mission in itself.

 

In addition, deer grazing in newly planted forests leads to a deterioration in the biodiversity of the forests, which affects, among other things, red-listed species such as birds and insects.


THE SOLUTION

UNIQUE AND EFFICIENT WITH ENORMOUS MARKET POTENTIAL


ForScent is developing a solution that will help the forest owners and the forestry industry to achieve the goals of reducing browsing damages, increasing carbon sequestration and improving the biodiversity. A solution with an enormous market potential in countries with a large forestry industry, such as in Europe, North America and Australia.

 

After a successful Proof of Concept of our unique method in 2024, ForScent has started the product development of the first working prototype and the patent process. We will also conduct another Proof of Concept in mid-2025 together with a player in the forestry industry.

 

The solution involves gently deterring deers from entering newly planted areas. It will greatly reduce manual labor, reduce the use of chemicals in the forests, and significantly reduce damage to newly planted trees.

 

Production of the final product is expected to start in late 2026.



Meet the team

ForScent is founded by a team of experienced entrepreneurs and product development professionals.


All founders has a proven track record of developing products and businesses and has the full competence range needed to develop and drive ForScent from idea to market success. 

Peter ARNDT

CMO/CTO

Entrepreneur and business owner since the mid-90s. Many years of knowledge in product development, 6-time winner of the Gasell award and experience in IPO:s.

MAGNUS GĂ–RANSSON

CDO

Business-minded innovator and designer. 30+ patents. 25 years in the design industry for several global companies.

FREDRIK WESTMAN

CEO

Entrepreneur and creator of the ForScent concept. He has run a number of start-up projects as CEO, both public and non-public companies.

DIANA LJUNGHILL

CIO

Chemical engineer with extensive experience in innovation and product development and has successfully created products that have become bestsellers in the market.

Let's grow  together

ForScent is open for investment partners, ready to join us early 2025 on the quest to minimise forest damage and create a market leading product.


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